A Master of Design from the National Institute of Design, is an award-winning director, visual-artist, and producer. He has led Blink Pictures for over 22 years, creating more than 400 TVCs and TV broadcast brands. His feature film releases include Aagey Se Right and AAFAT-e-ISHQ.

His work also spans acclaimed large-scale film installations and hand-painted music videos like Rangi Saari. As an artist, he exhibited his paintings in art galleries in Kolkata and Mumbai.

In 2023, he launched I.N.K. Pictures, a content development and film production company.