INTRO
- The Art of Blink is an auteur-led visual storytelling practice.
- I create films that live between art and cinema – rooted in emotion, culture, and narrative depth.
- Each work is conceived as an original piece.
- Not content. Not format. Not trend.
THE PHILOSOPHY
- I work on a limited number of projects each year.
- Each collaboration begins with a conversation, not a brief.
- The process is slow, intentional, and deeply authored – allowing the visual language to emerge from the music, the story, and the emotion behind it.
WHAT I CREATE
Music × Visual Collaborations
For independent musicians who want their music translated into a visual language — not illustrated, but interpreted.
- Direction & visual concept
- Art + live-action hybrids
- Festival & release-ready films
- These are not music videos.
- They are visual narratives shaped by sound, rhythm, and emotion.
Cultural & Brand Storytelling
For brands and institutions that value meaning over noise.
- Story-driven short films
- Cultural narratives
- Visual essays
- Not advertising.
- Not content.
CASE STUDY
RANGI SAARI
A Hand-Painted Visual Film
Music: Kavita Seth and Kanishk Seth
Concept, Direction & Visuals: Indrajit Nattoji
Rangi Saari is a hand-painted music film created as an independent artistic response to sound and emotion. Conceived and directed by Indrajit Nattoji, the film translates an electronica-infused thumri composed by Kanishk Seth and sung by Kavita Seth into a visual language rooted in colour, rhythm, and movement.
The film was created entirely by hand, with thousands of frames painted and animated over six months. Drawing from Indian visual traditions and the symbolism of Krishna’s leela, the imagery uses warm hues and fluid motion to evoke love, innocence, and the quiet intensity of first emotion.
Created as a solo project alongside ongoing film work, Rangi Saari went on to receive over 30 million organic views across YouTube, becoming a rare example of an independently produced visual piece finding wide public resonance.
Official Selections & Awards:
- Mumbai International Film Festival (MIFF)
- Milan Gold Awards
- First Woman Film Festival, Turkey
- Ipe Amarelo Film Festival
HOW I WORK
- Limited projects per year
- Deep creative involvement
- Authored visual language
- No templates, no repetition
- If a project aligns in spirit and intent, we explore it together.
- If not, it’s best left untouched.
COLLABORATE
If you believe your music or story deserves a visual language that is thoughtful, crafted, and emotionally honest:
- Each film is a conversation.
- Not every conversation needs to be loud.
- Designed to resonate.
- Made without AI
